Custom with Care for Over Twenty Years

Since 2003, Podiumwear has redefined what it means to create custom uniforms—making the process fun, effortless, and stress-free. Our mission? To ensure that every design feels like a superhero suit, empowering athletes to conquer the trails, pitch, track, or road with confidence and pride.

Founded by CEO Reid Lutter, a seasoned nordic ski racer and coach with over 40 years of experience on the trails and 30 years of coaching under his belt, Podiumwear was born out of a desire to do better. Frustrated by his own challenges in ordering custom apparel for his teams, Reid set out to create a company that prioritizes concierge-level customer service, fast turnaround times, and top-tier quality. What began with a focus on nordic skiing has since expanded to custom apparel for cycling, running, and soccer teams.

Proudly headquartered in St. Paul, MN, Podiumwear continues to serve teams in the US and worldwide with the same care and dedication that sparked our journey over two decades ago.