Staff

Reid Lutter

Reid Lutter
Founder, CEO

Podiumwear founder and CEO Reid Lutter has been nordic ski racing for 40 years and nordic coaching for 30 years. He founded the National Nordic Foundation, a fundraising non-profit that benefits U.S. development programs, and now sits on its Board of Directors. He has coached National Champions, an Olympian as well as the U.S. Ski Team's World Junior Championship team twice. Reid is still actively involved in coaching and advising within the nordic community.

Reid started Podiumwear in 2003 after many frustrating experiences as a coach ordering custom apparel for his own team. Knowing he could do better, he founded Podiumwear to provide concierge-style customer service, fast turn-around time and high quality Made in USA team nordic apparel. Reid has since expanded Podiumwear to include custom team apparel for cycling, alpine skiing, running, ultimate frisbee and, most recently, soccer.

Jessica Lutter

Jessica Lutter
Director of Marketing

Kristine Larsen

Kristine Larsen
Director of Product Development

Aaron Thomas Smith

Aaron Thomas Smith
Sales Channel Manager

Lauren Pryor

Lauren Pryor
Design & Product Development

Nathan Ragan

Nathan Ragan
Print & Sublimation Manager

Nick Grimes

Nick Grimes
Production

Cathy Stewart

Cathy Stewart
Customer Service Representative

Chihiro Gustafson

Chihiro Gustafson
Inside Sales Development Rep

Candy Wolff

Candy Wolff
Inside Soccer Sales Rep

Contract Sales Reps

Drew Holbrook

Drew Holbrook
Contract Cycling & Nordic Sales -
Upper Midwest

Lynne Cecil

Lynne Cecil
Contract Cycling & Nordic Sales -
Upper Midwest

Rich Wessels

Rich Wessels
Contract Cycling & Nordic Sales -
Mountain West

 

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